Kony 2012: Good or Bad?

I believe Invisible Children’s Kony 2012 campaign isn’t very helpful, considering how many other similar campaigns are doing a better job of taking care of the issue. Apparently, there are seven other campaigns with the same purpose, and I don’t know about them, but I think they might have better management, anyways. Kony 2012 is more about the merchandise, which is meant to promote the issue, and it looks like it comes down to the money. Of all the money they receive as a charity group, they spend 2/3 of it in their ideas of promotion of the issue, and less than 1/3 goes towards the actual cause. I find this ridiculous, because if they actually want to help this cause, then they would use the money people have already donated to do something about it. Spending money on the campaign is for people to help out and contribute, but once people have contributed, a lot of the money is going towards the same campaigns, so they aren’t really contributing as much as they could. They are wasting too much time on their campaigns, time that could be spent on helping the issue, instead.